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100% APR (Amazing Photographic Rates)

Thoroughly enjoyed writing this mock bank letter for one of Manchester’s finest advertising photographers, Paul Moffat. The disclaimer at the bottom was particularly fun!

Photographers send Creative Directors mailers all the time and these mailers always include examples of their work. So, we decided to help Paul Moffat stand out. Instead, we sent a bank-style letter, complete with a plastic credit card. It teased Paul’s online image bank, “The Bank of Moff”, and offered a special APR (Amazing Photographic Rate) on the agency’s next shoot. Design and concept by Matt Maurer at Mr M Ideas Studio. This got shortlisted in Item of Self-Promotion at the Drum Design Awards.

And don’t forget to read the disclaimer!